Blog

Notes from the operating room.

Posts from the team building AI Pulse. Practical writing on AEO, marketing-ops automation, and what actually works when you're running 5+ sites with 1.5 people.

First posts ship soon.

We're writing the first batch. Want to be told when it goes live? Email hello@thoughtwavesoft.com with "subscribe" — we'll add you to a low-volume list (no marketing spam).

Coming up
Strategy

Why your SEO tool is also a stack-cost problem

Most SEO suites cost $129-$399/mo and overlap 60% with your other martech. Here's the math on consolidating.

Drafting
AEO

AEO 101: how AI search engines decide who to cite

What ChatGPT, Perplexity, and Google AI Overview actually rank — and how to engineer your way into the citation set.

Drafting
Operations

The 4-minute baseline: what AI Pulse audits in your first run

A walkthrough of every check the platform makes when you click Run on a fresh site.

Drafting

In the meantime — book a demo.

Most of what we'll write about, we'll show you live on the call.