Everything Pulse does
Seven marketing jobs. One workspace. One AI brain.
Every module shares the same site profile, brand voice, and pillar registry — so a suggestion in one place reads like it came from a person who knows your business.
SEO suite
Site-wide audits, keyword tracking, and per-page LLM suggestions.
Drop a sitemap, get a 50-page Lighthouse audit + structured-data analysis + on-page recommendations in 4 minutes. Every finding is prioritized (severity + LLM-judged business impact) and routed to the page owner with a copy-pasteable fix.
- Lighthouse-driven audits across every URL in your sitemap
- Keyword tracking via Google Search Console + Bing Webmaster Tools (free APIs)
- Per-page LLM suggestions tuned to your industry and pillars
- Run-over-run diff with AI narration of what changed
- Suggestion → editable draft (title, meta, FAQ block) in one click
- Auto-categorized findings (technical, on-page, content, structured-data)
AI Engine Optimization
Track + improve your visibility in ChatGPT, Perplexity, and AI Overviews.
AI search is rewriting how people discover services. Pulse generates the buyer-intent prompts your business should be cited on, then probes ChatGPT, Perplexity, and Google's AI Overview to track who's actually being recommended. Gap analysis tells you exactly what content to add to start showing up.
- 6–10 prompts generated per pillar — branded, category, and problem intent
- Cross-engine probing (ChatGPT, Perplexity, AI Overview)
- Citation tracking: who's getting recommended for your queries
- Pillar-keyed visibility scoring
- Gap-driven content suggestions (the missing angle to add)
- Daily / weekly probe scheduling per prompt
Reputation
Aggregate reviews, classify sentiment, draft on-brand responses.
Pulse watches your Google Business Profile, Yelp, and Meta pages for new reviews. Each one is auto-classified for sentiment and topic tags (service, pricing, wait time, etc.), and the LLM drafts an on-brand owner response you approve in one click. Negative or priority reviews trigger a Slack/email alert.
- Multi-platform review inbox (Google, Yelp, Meta — more on the roadmap)
- AI sentiment classifier (positive / neutral / negative / mixed)
- Topic tagging (service, pricing, cleanliness, wait-time, etc.)
- Brand-voice-matched response drafts (you customize tone)
- Priority detection (legal threats, safety concerns escalate immediately)
- Per-platform reply submission (where APIs allow)
- SLA tracking — flag any review unanswered after N hours
Content engine
Brief → publish-ready article in your brand voice and pillars.
Give Pulse a target keyword, optionally a content brief or competitor URLs, and it generates a 1,000–2,000-word article that already follows your industry tone, audience, and pillar mapping. JSON-LD Article schema is baked in. Section-level regenerate lets you tune any H2 without rewriting the whole piece.
- Pillar-aware article generation (1,000–2,000 words by default, configurable)
- Brand voice + audience baked into every prompt
- H1 + meta description + title tag + 4–8 H2 sections + 3–6 FAQs
- JSON-LD Article schema generated automatically
- Section-level regenerate (rewrite one H2 without losing the rest)
- Brief generator: keyword → topic + intent + outline + title options
- Publish to WordPress / Webflow / n8n webhook in one click (Phase D adapters)
Ad ops
Channel-specific campaign suggestions for Google, Meta, Reddit.
Pulls 14 days of spend, conversion, and CTR per campaign. The LLM compares the last 7 days vs the prior 7, calls out regressions, and suggests 1–5 concrete next actions per campaign — pause, reallocate, refresh creative, widen audience, change bid strategy. Each action ties to a specific metric delta.
- Channel-specific playbooks (Google / Meta / Reddit have different system prompts)
- 14-day rolling deltas for spend / CPA / ROAS / CTR
- Action-typed suggestions (pause, reallocate_budget, new_creative, etc.)
- Priority bias controls (conservative reserves 'urgent' for severe regressions)
- Per-campaign or whole-portfolio suggestion runs
- Suggestions cite the metric signal that triggered them ('CPA up 42% vs prior 7d')
Analytics
First-party, cookie-less pageview + session tracking.
Drop a single script tag on your site. Pulse tracks pageviews, sessions, scroll depth, outbound clicks, downloads, form submits, and Core Web Vitals — without cookies and without consent banners. Privacy-first fingerprint (no PII). Honors Do-Not-Track and Global Privacy Control.
- One-snippet install (async, < 5 KB, deferred load)
- Cookie-less by design — no GDPR consent banner needed
- SHA-256 visitor fingerprint (UA + screen + tz + language)
- Sessionization with 30-min inactivity gap
- Auto-tracked events: outbound links, downloads, form submits, scroll depth (25/50/75/100%)
- Core Web Vitals (LCP, INP, CLS, FCP, TTFB) per pageview
- Honors Do-Not-Track and GPC headers
- 8-widget admin dashboard (KPIs, traffic, top pages, referrers, locations, devices, browsers, events)
Automations
Schedules, alerts, and webhook publishers — set once and forget.
Weekly site syncs run automatically. Approved articles publish to your CMS via WordPress or n8n adapters. Slack/email alerts fire on rank regressions, negative reviews, or AI-citation losses. Per-rule thresholds and recipients so the right person gets paged for the right thing.
- Weekly cron-driven SEO baselines + reputation syncs (per site)
- WordPress publisher (REST API or Application Passwords)
- n8n webhook publisher with HMAC-signed payloads
- Slack alerts (per-channel routing by alert type)
- Email alerts via SMTP (your provider — SES, Postmark, Resend, etc.)
- Per-rule thresholds (e.g. alert when avg rank drops > 3 positions)
- Quiet hours per channel (no 3am Slack pings on a Sunday)
Ready to consolidate?
30-min demo. We walk through your stack and show you the savings live.